This is a piece from the vogue news website. 'Giorgio Armani and Prada, have united to ensure that this season's Milan Fashion Week will last a full seven days. The "unmissable" names have agreed to evenly distribute their shows across the week to guarantee that the world's press and buyers remain in Milan for the duration of the event, rather than leaving after the key shows are over. This will ensure that emerging designers were also seen by press and buyers.' This is a very good thing to do because its not fair on upcoming designers that the press dont view their work. Its a bit silly that they dont view it anyway because it could be amazing and they would miss it.